Embracing digital technologies & trends in postpress production

Blog by Stefano Palamides, Managing Director at palamides GmbH

Postpress equipment sales overall are in decline according to data from Smithers.[i] As the demand for printed products changes, the printing industry is adapting by incorporating digital technologies into postpress production. Printers need solutions based on Smart Factory concepts suited to the smaller formats and lower run lengths required by customers. This shift is driven by web to print systems and the need for greater flexibility in handling a variety of smaller digital jobs.

Key trends driving these changes include:

Efficiency and automation are key requirements in the postpress industry. Lean process standards, networked workflows, and automation technologies are being implemented to improve production efficiency and reduce manual labor. Just-in-time and other Smart Factory concepts are being adopted to streamline production processes.
Quality requirements are increasing, particularly in the food and pharmaceutical industries, due to strict regulations and consumer expectations. Inspection systems play a crucial role in ensuring error-free production and reducing waste. Inline and offline inspection systems are being used to detect defects and improve quality control throughout the production process.
Finishing techniques are evolving to meet the demand for exceptional effects and differentiation in the market. Matte/gloss, metallic, and soft-touch haptic effects, as well as embossing, are popular choices for brand owners looking to stand out on the shelves. Customized press configurations, advanced coating, printing, and drying units along with specialized workflow and processing are needed to produce these effects efficiently.
Digitalization is crucial for achieving efficiency gains and staying competitive in the long term. Integrated workflows, automation, and artificial intelligence technologies are being utilized to optimize processes, reduce manual intervention, and improve overall performance. Digital services, such as remote monitoring, predictive maintenance, and performance analysis, are becoming essential tools for printers to enhance their operations.

The postpress and finishing production processing continues to adapt to the changing nature of the global print marketplace. As the demand for traditional segments declines, the focus is shifting towards packaging, labels, and digital print solutions. The incorporation of digital technologies is revolutionizing the industry, offering greater flexibility, cost-effectiveness, and innovative finishing options. By embracing these trends and capitalizing on new opportunities, printers can stay ahead of these changes and meet the changing demands of customers.